Video Project Evaluation Criteria

 

For this project student were responsible for creating an audiovisual time based screen experience for an audience. Some students worked with ready-made material such as published poems, archived photos and material harvested from the web while some students created 100% original material. Both methods are perfectly acceptable for this project so long as appropriated material follows the terms of “fair Use”

 

Purpose:

Why are we watching this (besides the fact that Neil gave us this assignment!)? To teach us something? To document an event? To take us on a journey? Or simply to express an emotion or idea?

  

Structure - How the work is organized as a complete 4/d composition:

Ideas, images and sounds pass through our senses one by one, and then they’re gone. So once listener gets confused or board the forward momentum of the information outpaces their attention span. They “tune out”.

 

• What are the components of the piece?

• Consider how these components are organized — from the very beginning.

• Was there a narrative arc? Does the structure of the piece make sense?

• Is the pacing too fast, too slow? Can we follow along?

• Are we interested? Did I tune out or get bored? If so, at what point? Why?

• Were certain parts of the piece hard to hear or watch? Why?

• Does tension build through the piece? Does it matter?

• How much attention has been paid to craftsmanship? How did attention to craft (or lack thereof) help, or hurt the piece?

• Use of text/graphics (or overuse!) – was this an appropriate font choice.

• Audio choices – does the sound design “fit”.

 

Technical - How are the elements put together:

​

• Discuss the quality of Photography/Videography

• Editing – was the piece to long or too short? Does the edit have a rhythm? Does it flow?

• Are transition effects used appropriately?

• Discuss audio design, both the quality of the recording and the quality of the “mix”.

• How about font choices? Did they fit the mood of the piece? Are they east to read? If not, Why?

 

Interpretation - How the work makes you think or feel:

​

• Did the piece make you smile, laugh, wonder – where did it take you?

• What are expressive qualities you find in the work (i.e., funny, mysterious, irreverent, playful)?

• Describe the style of the piece. What choices did the artist make to give the work this quality?

• Did the piece make you feel weird? Was it too personal? Was it to impersonal?

• How did the piece move us emotionally? Intellectually?

 

Evaluation - Present your opinion of the work's success or failure:

 

• What is the strongest or most original aspect of the work?

• Was it an original concept? Was it a creative or novel of approach?

• Did the piece make you smile, laugh, wonder – where did it take you?

• What qualities of the work make you feel it is a success or failure?

• What could be done to improve the piece?